Creating a Public Service Announcement
Standards Addressed:
BVP1-4 Students will be able to demonstrate proper set up and use of basic production equipment.
BVP1-5 Students will identify and create different script types
BVP 1-9 Students will identify different editing methods, equipment, and techniques and demonstrate them in a production of an edited story.
Essential Question: How to I create a script, shoot shots, and edit a PSA to present a clear message to my audience?
BVP1-4 Students will be able to demonstrate proper set up and use of basic production equipment.
BVP1-5 Students will identify and create different script types
BVP 1-9 Students will identify different editing methods, equipment, and techniques and demonstrate them in a production of an edited story.
Essential Question: How to I create a script, shoot shots, and edit a PSA to present a clear message to my audience?
Creating a Public Service Announcement
For this assignment, you will brainstorm ideas, come up with a concept, write, plan, and shoot a Public Service Announcement (PSA) that focuses on a problem or issue in our school and a solution to the problem. You will work in crews to help each other as you write, produce, and direct a PSA. For this assignment, your PSA may only contain typed text and a music soundtrack, NO AUDIO other than that. Use the guidelines below to begin to conceptualize a 30-second spot.
One compelling central message, clearly presented with a simple call to action, is the most effective way to get your point across.
PSA Topics from the past:
Bullying
Racism
Test Anxiety
PDA
Phone Usage
Eating Outdoors
Clean Bathrooms
Step 1: Description of the Topic
Answer the following questions to begin:
1. Target Audience: Who do I want to reach with my message?
2. Message: What is my message? What do I want the viewer to understand?
3. Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem?
4. Significance of Issue to the Public: Why is this issue important to the public?
DUE: Turn in a written response, answering questions 1-4. Make sure you have a clear idea of your topic, the problem, and how people can help solve the issue. Then include a brief outline or paragraph explaining the concept for your PSA. In other words what is the concept for your video? THIS MUST BE APPROVED BY THE TEACHER BEFORE YOU MOVE FORWARD!
STEP 2: Create a Storyboard
A storyboard is a visual representation of the different shots (shot sketches) in the order they will appear in the finished work, and includes compositional information (close up, pan, wide shot, etc.), as well as audio (where the narration comes in (typed text), a detailed script, and a description of what music you chose and when it will start and stop). Your drawings can be simple stick figures. A template is included for you. You can also find a sample storyboard HERE. THIS MUST BE APPROVED BY THE TEACHER BEFORE YOU MOVE FORWARD!
For this assignment, you will brainstorm ideas, come up with a concept, write, plan, and shoot a Public Service Announcement (PSA) that focuses on a problem or issue in our school and a solution to the problem. You will work in crews to help each other as you write, produce, and direct a PSA. For this assignment, your PSA may only contain typed text and a music soundtrack, NO AUDIO other than that. Use the guidelines below to begin to conceptualize a 30-second spot.
One compelling central message, clearly presented with a simple call to action, is the most effective way to get your point across.
PSA Topics from the past:
Bullying
Racism
Test Anxiety
PDA
Phone Usage
Eating Outdoors
Clean Bathrooms
Step 1: Description of the Topic
Answer the following questions to begin:
1. Target Audience: Who do I want to reach with my message?
2. Message: What is my message? What do I want the viewer to understand?
3. Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem?
4. Significance of Issue to the Public: Why is this issue important to the public?
DUE: Turn in a written response, answering questions 1-4. Make sure you have a clear idea of your topic, the problem, and how people can help solve the issue. Then include a brief outline or paragraph explaining the concept for your PSA. In other words what is the concept for your video? THIS MUST BE APPROVED BY THE TEACHER BEFORE YOU MOVE FORWARD!
STEP 2: Create a Storyboard
A storyboard is a visual representation of the different shots (shot sketches) in the order they will appear in the finished work, and includes compositional information (close up, pan, wide shot, etc.), as well as audio (where the narration comes in (typed text), a detailed script, and a description of what music you chose and when it will start and stop). Your drawings can be simple stick figures. A template is included for you. You can also find a sample storyboard HERE. THIS MUST BE APPROVED BY THE TEACHER BEFORE YOU MOVE FORWARD!
SAMPLE PSA VIDEOS
STEP 3: Shoot your video
Check out a camera and tripod and begin shooting your video. Make sure to stick to your shot list and storyboard. They should guide you through the process. Make sure to shoot scenes as many times as you need in order to get them right. Make sure you have enough head room, enough nose room, and that your shots are in focus. The worst feeling is going into the editing room and realizing that you don’t have enough footage or that the shots are bad quality.
STEP 4: Edit your video
Bring your SD card into the edit room. Create a folder on the desktop and drag your footage into the folder. YOU MUST COMPLETE THIS STEP!
Then open Adobe Premiere and begin editing your PSA. You will be selecting the best clips, adding titles and audio. When done export your video to your folder as a Quicktime File at 1080i. Then upload your video to YouTube. Send the link to me via our website www.rhsvideo.com , Video Production Assignment Turn In. Choose the correct period.
PSA Rubric
Technical Aspects Video reflects effective camera work, editing skills, use of sound that add to the overall mood/message/theme of the piece.
Creativity The message is told in a creative way that engages the audience.Elements in the message are woven together with insight and imagination grabbing the attention of the intended audience.
Tag Line The message is clear and concise. A single thought or phrase within the PSA summarizes the entire message.
Social Benefit The ideas shown have an application to the lives of the targeted audience. The PSA is one that will motivate change to improve the problem in a meaningful way.
Facts The message is based on accurate and verifiable information. Opinion or bias expressed is based in and supported by fact. Source information has been verified and documented.
Follow-up Follow-up information is provided to direct the intended audience on how to become involved.
Collaboration The group listens to, shares with, and supports the efforts of all of the members. People work together in a meaningul way.
Written Work All deadlines are met. Topic, Storyboard, and shot list have been approved before shooting and are turned in at the final screening.
Scoring Guide:
5 = The highest score possible; indicates a highly effective use of a component. Exemplary demonstration of effort and achievement throughout the video.
4 = Accomplished use of component(s) is consistently demonstrated throughout the video.
3 = Elements described may be present, but are inconsistently or haphazardly applied.
2 = Effort is demonstrated towards incorporating the component(s) listed and described, but the desired results are not seen in the final product.
1 = Scores of 1 reflect the absence of the described elements.
Check out a camera and tripod and begin shooting your video. Make sure to stick to your shot list and storyboard. They should guide you through the process. Make sure to shoot scenes as many times as you need in order to get them right. Make sure you have enough head room, enough nose room, and that your shots are in focus. The worst feeling is going into the editing room and realizing that you don’t have enough footage or that the shots are bad quality.
STEP 4: Edit your video
Bring your SD card into the edit room. Create a folder on the desktop and drag your footage into the folder. YOU MUST COMPLETE THIS STEP!
Then open Adobe Premiere and begin editing your PSA. You will be selecting the best clips, adding titles and audio. When done export your video to your folder as a Quicktime File at 1080i. Then upload your video to YouTube. Send the link to me via our website www.rhsvideo.com , Video Production Assignment Turn In. Choose the correct period.
PSA Rubric
Technical Aspects Video reflects effective camera work, editing skills, use of sound that add to the overall mood/message/theme of the piece.
Creativity The message is told in a creative way that engages the audience.Elements in the message are woven together with insight and imagination grabbing the attention of the intended audience.
Tag Line The message is clear and concise. A single thought or phrase within the PSA summarizes the entire message.
Social Benefit The ideas shown have an application to the lives of the targeted audience. The PSA is one that will motivate change to improve the problem in a meaningful way.
Facts The message is based on accurate and verifiable information. Opinion or bias expressed is based in and supported by fact. Source information has been verified and documented.
Follow-up Follow-up information is provided to direct the intended audience on how to become involved.
Collaboration The group listens to, shares with, and supports the efforts of all of the members. People work together in a meaningul way.
Written Work All deadlines are met. Topic, Storyboard, and shot list have been approved before shooting and are turned in at the final screening.
Scoring Guide:
5 = The highest score possible; indicates a highly effective use of a component. Exemplary demonstration of effort and achievement throughout the video.
4 = Accomplished use of component(s) is consistently demonstrated throughout the video.
3 = Elements described may be present, but are inconsistently or haphazardly applied.
2 = Effort is demonstrated towards incorporating the component(s) listed and described, but the desired results are not seen in the final product.
1 = Scores of 1 reflect the absence of the described elements.
